Customer Profit Playbook
Crumbl Operators Only — Not Available Elsewhere
Not affiliated with or endorsed by Crumbl Cookies.
Crumbl Franchise Operators — Read This
Your Best Customers Stopped Coming. We Find Them, You Get Them Back
You Don't Need More Customers. You Need to Know More About the Ones You Already Have.
You already have thousands of customers. You just don't know who they are. We find out who your best buyers are, who stopped coming, and how to win them back. You get a full report in 72 hours.If you can't tell your whales from your minnows after 90 days, we refund every dollar. No questions asked.
72-hour delivery · No charge until your data is confirmed · Limited spots this quarter
Customer Profit Playbook
Three deliverables. Three bonuses. One outcome: customers coming back.
$2,998
One-time · 100% done for you · 72-hr delivery
Know your customers
✓ Full Customer Database -> Everyone. Ranked. Named.
✓ Who's buying and how much
✓ Who's slipping away before you feel it
Get them back
✓ "Ready to Buy Again" list
✓ The "Whale" Buyer List
✓ Copy-Paste Text & Email Templates
Stop the bleeding
✓ 5-Minute Marketing Playbook
✓ Campaign-Ready Contacts (Email + SMS)
✓ Sticky-Stats Snapshot
Bonuses included
✓ First Campaign Launch Support
✓ 30-Day Check-in Call
✓ The 90-Day Guarantee
THE PROBLEM NO ONE TALKS ABOUT
You're not losing customers to competitors.You're losing them to silence.
No one reached out. No one knew they were gone. By the time you notice the Saturday dip, they've been quiet for 90 days and winning them back just got a lot harder.
You've been replacing your best customers with new customers just to stay even. That's not growth. That's a treadmill. And corporate is maxing out its ability to find new customers for you.
01 You have regulars you don't know are regularsCustomers buying every single week. You've never identified them. If they stop coming, you feel it — but you can't name them or reach them..
02 You have customers ready to come back right nowPeople who bought 60, 90, 120 days ago and went quiet. They're not gone — they just haven't heard from you. One text to the right list beats any national promotion.
03 Corporate markets to everyone. That means they market to no oneA campaign built for 900 stores can't speak to your neighborhood. The operator who knows their local buyer wins every time.
Invisible Waste Is the Most Expensive Kind
You know your food cost. You know your labor cost. But you don't know the name of the customer who bought every Saturday for six months and just stopped. That's $2,400 a year that walked out with them. Multiply that by 50 customers. That's $120,000 a year.
You won’t see it on a report. You just feel it in your margin.
What makes this different
Standard Tools Miss the Point.
Every other churn tool measures customers against an random threshold like "hasn't visited in 30 days." We measure every customer against their own habit. That's the difference between a useful alert and a useless one.Here's what that means in practice.
Judy
Visits every 8 days · Last visit: 14 days ago· Red alert — reach out now Judy is 6 days past her normal pattern. That's 75% over her baseline. She's not a statistic — she's a name, a phone number, and a $480/year habit about to walk out the door permanently.
Chuck
Visits every 30 days · Last visit: 36 days ago· Normal — no action needed Chuck is 6 days past his last visit — same calendar distance as Judy. But for Chuck, this is completely normal. Sending him a win-back offer today would be noise. The system already knows the difference.
The key insight: Right now you're treating Judy and Chuck exactly the same — which is to say you're not reaching out to either of them. This report fixes that. Every customer is measured against their own pattern, not an arbitrary cutoff. The alert you get means something.
What's Inside the system
Profit Playbook — Built for Your Store.
Everything is done for you. You share your data. We do the rest. Everything you need to win back customers and keep them.
01
Know Your Customers
We map your entire customer base. You'll see who's buying, how often, how much, and when they last showed up. You'll know your top spenders by name. You'll see who's quietly fading before you feel it in your numbers.This is your store's data — finally organized in a way you can actually use.Full Customer Database delivered with full RFM Scoring
(Recency · Frequency · Monetary value)
02
Get Them Back
We show you exactly which customers to win back first and the exact messages to send to bring them back in daysOne operator could schedule an entire week of outreach in under 30 minutes. Most days it's 5 minutes. Open the list. Send the message. Done.This isn't software. It's not a dashboard you have to learn. It's a list and a message — the two things that make the phone ring.("Ready to Buy Again" List, The "Whale" Buyer List, Copy-Paste Templates, 5-Minute Marketing Playbook)
03
Stop the Bleeding
The "Sticky Stats" Snapshot is a clean view of the health of your customer base. Track the metrics that actually matter: retention rate, visit frequency trends, churn signals, and revenue concentration.Most operators only find out customers are leaving when they feel it in their Saturday numbers. Usually 60 to 90 days too late.
Bonus 01
First Campaign Launch Support
We don't just hand you the playbook and disappear.
When your report lands, we walk you through it. We help you pick your first campaign, which list to start with, which message to send first, what to expect. You'll have your first outreach scheduled before we get off the call.Most clients send their first campaign within 48 hours of delivery
Bonus 02
30 Day Check-in Call
A month in, we sit back down. You tell us what worked and what landed flat. We look at the data together and refine the playbook based on what your customers actually responded to.This is where the 5-Minute Playbook gets better. Every operator who goes through this call makes the templates sharper for every operator who comes after them.Your real-world results improve the playbook. It compounds.
Bonus 03
The 90 Day Guarantee
Open your report. You'll see your whales quietly driving your revenue and your minnows. Named, ranked, ready to reach out to.
If after 90 days you still can't tell the difference between the two, we'll refund every dollar. No questions asked. No conditions. No hoops.We're that confident in what we deliver.
Optional
Data Refresh
Data refreshes available from $99. Most operators land on weekly at $250/month or lock in the full year at $2,500.
We cover the right cadence at your 30-day check-in
Your Investment Today
$2,998
One lapsed customer coming back at $40/month is $480 a year. Your win-back list will have hundreds of them. You need 7 to pay for this. You'll have far more than 7.
The Numbers First
The Gap Isn't Hustle. It's Information.
Before you look at the price — look at this. At $1.3M in revenue, a single percentage point improvement is $13,000 a year. Every year.
Your store's annual revenue.
$1,300,000
Network average net margin (10%).
$130,000
Value of 1% margin improvement.
+$13,000
Value of 3% margin improvement.
+$39,000
Value of 5% margin improvement.
+$65,000
This costs $2,998. Get 30 customers to come back and buy once a month. That's $14,400 back in your pocket every year. You've made your money back before the 30-day call happens. Everything after is pure profit.
"We go into the data room and order customers by who pays the most and who's worth the most. We find the 20% doing 80% of revenue. We stop doing the rest and expand that 20% to be 100% of the business. Same size business. Five times the revenue."— Alex Hormozi
Payback Math
You don't need hundreds of customers back. You need seven. .
7
customers coming back once a month pays for this report in full — in year one
One lapsed regular spending $40/month is $480/year. Your win-back list will have hundreds of them. You need 7 to break even. You'll have far more than 7.The operators who don't get ROI from this are the ones who get the report, feel good about having it, and never send the first message. That's why we built the First Campaign Launch Support into the package. We don't let that happen.
the guarantee
You'll Know the Difference Or You Don't Pay.
Are They Whales Or Minnows?
If after 90 days you still can't tell the difference between the two, we refund every dollar. No questions asked. No conditions. You cannot lose.
We can make this guarantee because the deliverable is clear. Your best customers are already in your data. We just surface them. You'll see it the moment you open the report and you'll have 90 days to decide if we were right.
Step 1
No charge until we check your data
We confirm your data works before we take any payment. If we can't complete the report at full quality — you pay nothing.
Step 2
72-hour commitment
From confirmed access to full report in hand. If we miss the window without cause, you get money back on delivery.
Step 3
90-day satisfaction guarantee.
Open your report. You'll see your whales quietly driving your revenue and your minnows. Named, ranked, ready to reach out to.
*Applies to operators who confirm data access. *
Common Questions
Questions Operators Ask Before Applying
"Does this violate my franchise agreement?"
We've thought about this carefully.
This is just your store's sales data. You already download it for things like taxes. We only look at a basic info and we delete your files within 30 days.We want you comfortable before you commit.
"I already know who my good customers are. Why do I need this?"
You know the ones who say hi — who you recognize by face or order. But do you know the customer who quietly spends $400 a month on catering orders? Do you know which 200 people are driving your Saturday? Do you know who stopped coming 90 days ago? The data on all of them already exists in your system. You just can't see it yet.
"Is this hard to use?"
The lists are already segmented. The messages are written. The entire engine is built for a 5-minute daily cadence. If you have five minutes to copy-paste, you have enough time to run this.Most operators tell us it's less than 5 minutes a day or they batch a full week of outreach in one 30 minute session.
"How do you actually access my store's customer data?"
We confirm how before we collect any payment. Usually it's a read-only export from your POS. No passwords. No system access beyond what's needed. If we can't confirm clean access, you don't pay. That's step one of the guarantee.
"72 hours is really fast. What actually happens in that time?"
Clock starts the moment access is confirmed. We pull your full customer history, strip out junk transactions, clean everything, score it, and build every report. Speed is the point. You shouldn't have to wait two weeks to learn who your best customers are.
"What happens after 90 days? Do I need to pay again?"
The report you receive is yours permanently. The playbook templates don't expire.
At your 30-day check-in, we'll talk about whether ongoing data refreshes make sense for your store. Some operators want a fresh pull quarterly. Some want monthly. Some are happy running with what they have. That's a conversation for Day 30, not a condition of buying today.
Why this matters now
The Window for Local Advantage is Closing
Every week you wait is a week your best customers can slide without you knowing.
The longer they're gone,
the harder they are to get backGone 60 days — easy to win back.
Gone 180 days — much harder.
Every week you don't have their list is a week of permanently lost revenue.
Contact information degrades over timeEmails bounce. Numbers change. People move. The report you run today is more accurate than the one you run next quarter. Waiting doesn't just cost you time, it costs you accuracy.
Application
Apply for the Customer Profit Playbook
We check your data access before we charge anything. Answer a few questions — we follow up within 1 business day to confirm fit, walk through access, and get your 72-hour clock started.
Your information is used only to evaluate fit and reach out directly. We do not sell or share applicant data.
One More Thing
The Cost of Doing Nothing.
Your best customers are still there. You already paid to get them in the door. They just went quietThe only question is whether you fix it now or later.Lets go find them.
72-hour delivery · Risk-free guarantee · No charge until data is confirmed
Results vary. These figures represent potential opportunities identified, not guaranteed outcomes.
Customer Profit Playbook is independently created and is not affiliated with or endorsed by Crumbl Cookies, LLC.
© 2026 Customer Profit Playbook. All rights reserved.
Customer Profit Playbook
TERMS OF SERVICE — COOKIE PROFIT PLAYBOOK
Last updated: 05/01/2026Who We Are
Cookie Profit Playbook is an independent service provider offering customer data analysis and marketing tools for Crumbl franchise operators. We are not affiliated with, endorsed by, or connected to Crumbl Franchising, LLC in any way.What This Site Is
This website provides information about our Profit Playbook service and allows franchise operators to apply for that service. By using this site and submitting an application, you agree to these terms.The Service
We analyze customer transaction data provided by franchise operators and deliver a Customer Profit Playbook containing customer intelligence reports, segmented lists, and marketing tools. The full scope of what is included is described on this page and in the Service Agreement sent to approved applicants.
No service is provided and no payment is collected until both parties have signed a Service Agreement and data access has been confirmed.Applications
Submitting an application does not guarantee acceptance. We review every application and reserve the right to decline any applicant for any reason. If we decline your application, we will let you know and you will not be charged.
Information submitted in your application is used only to evaluate fit and contact you about your engagement. We do not sell or share application information with third parties.Payment
The engagement fee is $2,998, collected as a single one-time payment after data access is confirmed. All fees are stated in USD. Payment is processed securely through a third-party payment processor. We do not store your payment card details.The 90-Day Guarantee
If you implement a minimum of three recommendations from your report and do not recover $2,998 within 90 days of delivery, we will continue working with you at no additional charge until you do. Full guarantee terms are detailed in your Service Agreement.Your Data
We take data seriously. Customer data you provide is used solely to produce your deliverables and is permanently deleted within 30 days of delivery. We do not sell, share, or retain your customer data for any other purpose. Full details are in our Privacy Policy.Results
Revenue figures and financial outcomes referenced on this site represent potential opportunities identified in historical customer data. They are not guarantees of future results. Actual outcomes depend on implementation, market conditions, and other factors outside our control.Intellectual Property
The content on this site — including copy, design, and structure — belongs to Cookie Profit Playbook. You may not reproduce or repurpose it without written permission.
Deliverables produced for your engagement belong to you once payment is received and the engagement is complete.Limitation of Liability
Our liability to you is limited to the amount you paid for your engagement. We are not liable for indirect, consequential, or incidental damages including lost profits or lost business.Changes to These Terms
We may update these terms from time to time. The date at the top of this page reflects the most recent update. Continued use of the site after changes are posted constitutes acceptance.Contact
Questions about these terms? Reach us at:
[email protected]
Cookie Profit Playbook
Customer Profit Playbook
PRIVACY POLICY — COOKIE PROFIT PLAYBOOK
Last updated: [05/01/2026]Franchise Operator Data Sharing Summary
The operator initiates a read-only export directly from their POS system. The exported transaction data is used solely to identify customer purchasing patterns and is never shared, sold, or used for any purpose outside this engagement. All raw data is permanently deleted within 30 days of report delivery.What we collect
When you submit an application we collect your name, email, phone number, and the information provided in the application form. If you become a client we process customer data you provide solely to deliver your report.How we use it
Application information is used to evaluate fit and contact you about our services. Client customer data is used solely to produce your deliverables and is deleted within 30 days of delivery completion.What we don't do
We do not sell, rent, or share your personal information or your customer data with any third party for any purpose. We do not use client customer data for marketing, research, or any purpose beyond your engagement.Data security
We maintain reasonable technical and organizational measures to protect data during processing. No method of transmission or storage is 100% secure.Your rights
You may request deletion of your application data at any time by emailing [email protected]. Client customer data is deleted automatically within 30 days of delivery.Contact
Jordan Sparks · [email protected] · cookieprofits.carrd.co
CUSTOMER PROFIT PLAYBOOK — PRIVACY AGREEMENT
I acknowledge that I have read and agree to the Cookie Profit Playbook Privacy Policy available at cookieprofits.carrd.co/#privacy and consent to the processing of my store's customer data for the sole purpose of producing my Customer Profit Playbook deliverables.
CUSTOMER PROFIT PLAYBOOK — SERVICE AGREEMENT
This agreement is between Cookie Profit Playbook ("Provider") and the operator named in the application ("Client").What we do
Provider will deliver the Customer Profit Playbook as described at the time of purchase. This includes all core deliverables and bonuses listed in the offer at time of purchase. Delivery will be completed within 72 hours of confirmed data access.What you provide
Client agrees to provide read-only export access to POS or loyalty platform customer data sufficient to complete the deliverables. Client represents and warrants that they have the right to share this data with Provider and that doing so does not violate any franchise agreement, platform terms of service, or applicable law.Payment
Payment of $2,998 is collected after data access is confirmed and quality verified. If Provider determines data cannot be processed at required quality, no payment is collected and the engagement is terminated.The 90-Day Satisfaction Guarantee
Provider guarantees that the delivered report will clearly identify Client's highest-value customers (whales) and lower-value customers (minnows) from Client's transaction history.
If, within 90 days of delivery, Client is not satisfied that the report clearly distinguishes their highest-value customers from their lower-value customers, Client may request a full refund of the engagement fee. No conditions. No documentation required. No questions asked.
To request a refund under this guarantee, Client must notify Provider in writing at [email] within 90 days of delivery. Upon receipt of a valid refund request, Provider will process the full refund within 5 business days.
This guarantee applies to all clients whose data access was confirmed and whose report was delivered within the agreed timeframe. It does not apply in cases where Client provided inaccurate, incomplete, or inaccessible data that prevented full report delivery.Data handling
Provider will use Client data solely to produce the deliverables described in this agreement. Provider will not retain, sell, share, license, or reference Client customer data for any purpose beyond delivery of the agreed deliverables. Upon completion of delivery, Provider will delete all raw customer data within 30 days. Provider will maintain reasonable security measures during the engagement.Results disclaimer
Results described in marketing materials represent potential opportunities identified in historical data and are not guarantees of future revenue. Actual results depend on implementation, market conditions, and factors outside Provider's control.Limitation of liability
Provider's total liability under this agreement shall not exceed the amount paid by Client. Provider is not liable for indirect, consequential, or incidental damages.Client represents that all customer communications sent using deliverables from this engagement are sent by Client, on behalf of Client's business, and Client assumes full responsibility for compliance with applicable laws including CAN-SPAM, TCPA, and any franchise agreement marketing obligations.Governing law
This agreement is governed by the laws of Maine.
Customer Profit Playbook
Crumbl Operators Only — Not Available Elsewhere
Not affiliated with or endorsed by Crumbl Cookies.
FOR crumbl operators only
Your Best Customers Stopped Coming. We Find Them, You Get Them Back.
You already have thousands of customers. You just don't know who they are. We find out who your best buyers are, who stopped coming, and how to win them back. You get a full report in 72 hours.If you can't tell your whales from your minnows after 90 days, we refund every dollar. No questions asked.
72-hour delivery · Risk-free guarantee · No charge until data is confirmed
Application
Apply for the Customer Profit Playbook
We check your data access before we charge anything. Answer a few questions — we follow up within 1 business day to confirm fit, walk through access, and get your 72-hour clock started.
Your information is used only to evaluate fit and reach out directly. We do not sell or share applicant data.
Common Questions
Questions Operators Ask Before Applying
"I already know who my good customers are. Why do I need this?"
You know the ones who say hi — who you recognize by face or order. But do you know the customer who quietly spends $400 a month on catering orders? Do you know which 200 people are driving your Saturday? Do you know who stopped coming 90 days ago? The data on all of them already exists in your system. You just can't see it yet.
"Why shouldn't I just wait for corporate to build this?"
You can. But while you wait for a rollout across 900+ stores, the operators who move today will have an advantage that compounds by winning back customers before they leave. Waiting isn't a strategy, it's just slow.
"How do you actually access my store's customer data?"
We confirm how before we collect any payment. Usually it's a read-only export from your POS. No passwords. No system access beyond what's needed. If we can't confirm clean access, you don't pay. That's step one of the guarantee.
"72 hours is really fast. What actually happens in that time?"
Clock starts the moment access is confirmed. We pull your full customer history, strip out junk transactions, clean everything, score it, and build every report. Speed is the point. You shouldn't have to wait two weeks to learn who your best customers are.
Results vary. These figures represent potential opportunities identified, not guaranteed outcomes.
Customer Profit Playbook is independently created and is not affiliated with or endorsed by Crumbl Cookies, LLC.
© 2026 Customer Profit Playbook. All rights reserved.
Customer Profit Playbook
Thank you
You Just Took the First Step. Here's What Happens Now.
Results vary. These figures represent potential opportunities identified, not guaranteed outcomes.
Customer Profit Playbook is independently created and is not affiliated with or endorsed by Crumbl Cookies, LLC.
© 2026 Customer Profit Playbook. All rights reserved.
Customer Profit Playbook
Thank you
Check Your Email. Your Instructions Are on the Way.
Results vary. These figures represent potential opportunities identified, not guaranteed outcomes.
Customer Profit Playbook is independently created and is not affiliated with or endorsed by Crumbl Cookies, LLC.
© 2026 Customer Profit Playbook. All rights reserved.